Make Your Jingle Music To People’s Ears

Make Your Jingle Music To People’s EarsWhether you are starting one or have already established one, people are always looking for way to expand their brand and attract new customers. Many advertise locally in newspapers and on billboards, but a good way to advertise to your potential customers is with a well-produced and catchy audio jingle.

It may seem easy to setup, but it’s important to make sure that your copy is well written; that your business is shown in a great light, your message will be heard clearly and concise, the jingle resonates through whichever avenue you choose with the audience hearing it, and the audio grabbing their attention.

Once the prep work is done, it is time to record your advertisement.

Record with the Pros

When recording your jingle, it is only in your best interest for your business to have it done professionally.

For one, many companies don’t have their own recording operation or personnel to get this done.

A professional recording studio can produce the whole jingle; everything from the required recording technology, to the right setup in the recording room must be optimal. There’s also the ability to mix, produce and edit the audio as well.

This would mean if there are multiple takes of the jingle, but only certain parts of each are liked by the business, the recording technician can go in and splice them together to make one perfect product.

Wavemaker Studio is a full service recording studio offering recording, producing, mixing and mastering of audio for singers, bands and voice-overs. We can make your company stand out with our state-of-the-art equipment and recording services. For more information on any of our services, please feel free to contact us today!

Audio Recording – Pop Filter vs Windscreens

Audio Recording - Pop Filter vs WindscreensMicrophones are to a musician or recording artist, as a pen is to an author. The microphone is the tool and resource in which the voice over artist, singer, band or podcaster can use to record and showcase their talents to the audience. There are various types of microphones; condenser, dynamic, ribbon, shotgun, and lavalier mics – each microphone having a different role in every recording project.

In the recording studio, microphones need protection. Not armed security, but close. The mics need protection from the pops and thumps that occur. You know how bad an announcer might sound when the popping or banging noises go over the speakers. That’s because of what are known as ‘plosive’ sounds.

Plosive sounds are commonly caused from words that start with the letters “B” or “P” in our speech into the microphones. That’s why there is a need for protection.

Microphone Audio Preservation

When in the studio you might see one of two types of plosive prevention, a pop filter or a windscreen. Both have their pros and cons, so let us take a look at which is better for you and your situation.

Pop Filter

  • In a studio a pop filter is a nearly transparent, lightweight mesh that is placed in front of the microphone. The pop filter will help guard against plosive sounds while recording vocal audio.
  • Great for indoor studio recording.
  • Windscreens are made from foam, and go over the head of the microphone. In most situations, a windscreen is for higher-wind events and outdoor recording.
  • If you are at a concert, this type of microphone protection works best.

WindscreensAudio Recording - Pop Filter vs Windscreens

In the end it is all situational and of preference, also the choice between the two can be dependent on the microphone itself. A reputable, professional recording studio will have either option and that’s why you need to find one you can trust.

By 2009 Wavemaker became the “Go To” studio for high quality voice over services and recording. For more information, contact Wavemaker Studio today!

 

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Creating Successful Sports Broadcasts On The Radio

Creating Successful Sports Broadcasts On The RadioA lot goes into making a successful sports broadcast; it takes a lot of time, patience, and work but when it all comes together it’s like an audio work of art.

It’s a three-way street to making a successful sports broadcast. It comes from the technical and production side as well as the on-air talent portion.

Technical Engineer

Technically all of the right wired connections for the broadcast are made, with the right recording switches needing to be turned on. The equipment needs to be working for both production and on-air (headsets, wireless mics, field and ice level mics, and the broadcast board itself), all the while making sure the levels are in the correct position so the audio doesn’t sound stifled or over modulate coming over the air.

Audio Production

From the production stand point, the producers must be ready to switch the broadcast on and off for when the talent is ready for the play-by-play portion of the broadcast or to switch it to commercial when it is time for halftime and intermissions.  A good production team has to be ready to get the talent back on the air live, when they ask. Then go back to the production room people at the right time, when the highlights and stats are ready during breaks from the action.

On-Air Talent

From the on-air prospective the talent must know the players of the game, stats, and when it comes to sports, an expertise of the sport being played. You have to be prepared, as you cannot fake sports knowledge when the game is coming at you fast. Talent must be ready for when production gives out the queue to go live and be able to fill in down time during the game with stories, stats, and analysis.

All the best broadcasts come when the on-air personalities are truly passionate about sports and their work; it comes across to the audience in the broadcast.Creating Successful Sports Broadcasts On The Radio

A lot of work goes into making a sports broadcast go well and at any point even the smallest blemish can throw the whole thing off. There is a lot of moving pieces that go into making any broadcast.

If you need to have you broadcasted recording to be mastered or are in need of any production services by a professional, look to Wavemaker Studio. For more information, contact Wavemaker today!

 

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Look to the Pros for Mastering Audio

Look to the Pros for Mastering Audio

For any person that is involved in the production process, they know that the art of mastering is an essential part of the post-production. A master engineer takes a final mix, then prepares and transfers the recorded audio into a copy that will be used to mass produce the mastered audio.

In older times, masters were used by record companies for major label releases. Mastering was needed because one track or song might is recorded at a time, it would result in different peak levels and EQs.

Now that we are in a newer technological age, mastering has become more digital. Mastering programs and services are the norm at most studios, and some people who record try to master audio themselves. There’s various reasons why mastering yourself is something you should avoid, unless you have many years of master engineering experience.

Why You Shouldn’t Master Yourself

Mastering requires a great deal of software tools and critical listening in order for it to be done correctly. The engineer is a specialist and the last resort for the recorded audio to be made into something the public wants. Look to the Pros for Mastering Audio

Just because you have created such great work and audio, does not mean you are able to hear it in a different way than what is in your head. That’s where another set of “ears” on an audio project can make your efforts come into fruition. A master engineer has a certain set of creative skills; when mix them all together, you’ll be ensured to get the best content for your dollar.

So look to the pros at Wavemaker Studio. As mastering wizards, they will consult with you, take your recorded work and give you back something that you will love. Reach out to Wavemaker today!

 

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