Promoting Your Music & Getting Fans

How to get fans in the music industry promo

As a vocalist, you have worked extremely hard to perfect your craft. You have put in hours at the studio and have left it all on the stage during your performances. Naturally, the next logical step is to acquire a fan base and get your music to a larger audience. To do this, you are going to want to promote your music. Promoting your work you have worked so hard on is a natural step in the process but unfortunately, it can be a bit tricky but no reward comes without hard work.

Try out some of our tips below while you begin promoting your stuff:

Be Ready

Are you ready? – The first and most important step in the process is making sure you are ready to share your music. Promoting music that sounds more like a rough draft, probably won’t get the best reviews and this can make it hard to bounce back from. Promoting and reputation management go hand-in-hand. We suggest getting feedback from artists or professionals in the industry. Producers and engineers at your recording studio are a great source for feedback.

 Get Your Materials Together

Promotional materials – Start early by having promotional materials produced for distribution. We recommend having these items made professionally at a production company or hiring a freelance graphic design artist to create them for you. Send these promo materials out early and send them often.

 Establish A Social Media Presence

Social media and electronic materials – Get a viral buzz going by promoting via social media. This is a great source to help spread the word whether it’s through Twitter, Facebook, your personal website or a newsletter. The best part is, it doesn’t cost anything! Your dedicated fans will re-tweet, share and help promote for you.

 Take Advantage of Online Music Platforms

Free listening – There are many websites that offer free listening to its users. Seek out any and every one of these sites and get your music out there. Youtube, Soundcloud, Myspace… there are tons of ways to get your stuff to the masses.


Free Swag – Consider giving away various items at your events, for signing up for a newsletter or for purchasing an LP. Fans love free stuff, even if it’s just a beer coozie!  If merchandise isn’t in your budget right away, then offer free tickets to a show or a free mp3. If you don’t want to go the route of free swag, get some t-shirts designed and sell them to fans. It’s free advertising for you, and your friends will have another valuable band tee.

Play Everywhere

Everywhere and anywhere you get the chance to get in front of a crowd, do it. Take advantage of every opportunity to be heard. With that being said, also pay attention to the potential crowd you’ll be serving. A country singer most likely wont find a lot of loyal fans while performing at the corner strip club. Be prepared for your crowd ahead of time.


Don’t Cut Corners When Recording your Music

Recording Music | WavemakerWhen you arrange your music, you hear it first hand, crystal clear. When it’s time to record your music, you want your audience to have the same impression. When it’s time to drop your album, professional sound recording is your best option to truly demonstrate your musical talents.


A professional recording studio is designated as such because it is just that; professional. This designation encompasses not only state of the art recording equipment and rooms, but a professional staff to properly manage and oversee your recording. These sound engineers can manipulate your music to sound even better than it already does using their highly sophisticated soundboards.


Even those who are able to purchase top of the line recording equipment typically need a professional sound engineer to synergize the musical elements and create a masterpiece. Buying just the equipment for your home studio will not get you the results you want; it’s as simple as that. Professional sound engineers are trained for years. This extensive training and education makes musicians sound great. Sound manipulation is a much targeted practice, as it makes musicians billions of dollars annually. You can liken this reasoning to buying a professional football franchise, registering the team with NFL, building a stadium, all the professional football equipment, and then drafting directly from high school football teams.

You will want to have the absolute best team behind you while you are creating your work. Our staff has been in the recording business for many years. We’ve been fortunate enough to work with tons of great artists and we are proud to have helped them on their path to success. To learn more about how Wavemaker can help you record your music, visit our site or give us a call and talk to one of our recording specialists.

Organizing Studio Time

Organizing Studio Time | Wavemaker

Surviving as an artist has many connotations, most involving some sort of struggle. The key to survival is working every day at your goals, no matter how daunting it is to move on. Just like any other profession, being an artist is a full time job. Taking your studio time seriously will help to get the ball rolling for you. So channel your effort into your creativity, and get to work on achieving your dreams.

Failure comes first:

Think of the studio as your laboratory. You’ll take all of these different elements and work them separately, then mold them together to create something wonderful. Don’t be afraid to experiment. Allowing yourself to fail is huge. You’ll need failure to improve and learn what works and what doesn’t. You will learn where your strengths lie, and where you will need to spend more time learning.

Establish Goals:

Artists get started by creating things at random, according to their latest inspiration. This sort of creation is what gets us hooked on art. It’s wonderful! Once we decide to take it on a career path, things change a bit. Suddenly we have deadlines and obligations to people outside of ourselves. Don’t become discouraged by this sudden structure. Use it to create goals. Imagine what you would like to have accomplished in ten years. Take these long term goals and hash them into smaller, shorter term goals. At the beginning of your session, think about what you want to have done by the end. Be reasonable with your requests of yourself, and don’t set yourself up for failure.

Allow for evolution:

When we first get started with our end goal in mind, it’s easy to shut out other opportunities because of intense focus on what you originally wanted. Look at every opportunity for growth and consider if it will lead you in a positive direction, even if it doesn’t follow the original plan. In addition to this, you’ll sometimes be in the studio and have a completely different idea that you didn’t plan on working on that day. Experiment and evolve.

Monitor Yourself:

Look at your art from the viewpoint of the public. It makes sense to you, but will the general population understand it? It’s easy to feel like the opinions of outsiders don’t matter, but if you are planning on sharing your work, make sure there is an audience out there who will appreciate it.